Digital assets management system development (DAM)

Digital assets management system (DAM) is a cloud-based solution that allows you to store your digital assets (brand assets: photos, logos, videos, etc.) in a safe and secure place, providing easy access to them anytime, anywhere. DAM systems provide users with an easy way to find and share any necessary files (photos and videos) in one place. This kind of centralized asset management gives you the ability to give partners access to assets or groups of assets in your digital asset management system. A digital asset management system gives a really great return on time and money. Whether your company has tens or thousands of employees, DAM helps keeping everyone organized. For several years, the Boosty Labs team has been successfully involved in digital assets management system outsourcing We are a world-class fintech and cloud engineering team with a solid background of practice that combines consulting, strategy, design and engineering at scale.
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Advantages of digital assets management system development

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Reduced costs

Streamlining work processes can reduce costs. For example, employees can use DAM to access marketing templates that can then be redesigned based on the context of different campaigns, such as location or seasonal events.

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Increase in income

DAM can help improve brand consistency, which is a key element in creating a positive CX. Aside from boosting long-term loyalty, this consistency can also fight short-term issues like CX incompatibilities prompting customers to go elsewhere.

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Risk reduction

DAM gives organizations more control over assets and therefore minimizes the likelihood that employees will use assets or use something that has not been approved. This is especially useful for organizations that work with freelancers or creatives who would otherwise have to go through a cumbersome approval process.

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DAM system capabilities

  • Intelligent data search;
  • A large set of built-in web editors for processing media data;
  • Visualization of data in various modes based on metadata of various origins;
  • Ability to review media data;
  • Tools for converting data into various formats for different platforms;
  • Many plug-ins for embedding in Explorer, other products (Photoshop, Sony Vegas);
  • Version control.

Varieties of DAM systems

Brand DAM

In such systems, all functionality is focused on managing the organization's “reusable” content directly related to sales / advertising (logos, fonts, etc.).

Library DAM

The purpose of these systems is to organize the storage of large volumes of assets that are constantly growing and do not undergo changes over time (audio / video archives).

Production DAM

Asset management systems that are products of a particular company. Usually it means the presence of a workflow module and a project management module in conjunction with the repository, the ability to organize and control versions of frequently changed content.

The proliferation of digital data stored on a company's corporate network often makes it difficult to find the data you need. According to experts, the average user spends a tenth of their working time working with files. However, the capabilities of general-purpose relational databases are limited. The user often needs to do more than just save, find, or retrieve the information they need. In addition, you need to save metadata for images, audio and video files, track their versions and access rights to them, convert them into various formats. Digital asset management (DAM) systems are designed to perform all these operations.

How does DAM differ from other tools?

An important feature of DAM systems is the creation of small copies of heavyweight files during import into the system (so-called proxy files). This allows you to view the material found in the archive without having to work with the heavy source file. The creation of proxy files when storing digital assets is especially important for modern video formats shot with 4K or 8K resolution. One minute of such a video will take about 350 megabytes on disk, and to preview it, placed even on a corporate server, you will have to use a gigabit channel. Image preview will become an indisputable advantage when working with photos.

A distinctive feature of DAM systems is the management of metadata, which is information about an asset, copyright holder, licenses, etc. Professional use of media is impossible without this information. Metadata allows you to search and use media files. An image without metadata cannot be found among many others.

The global community has developed data standards that “accompany” images. These standards are supported by manufacturers of electronics (cameras, telephones, camcorders, etc.) and software products for processing visual content.

When working with metadata, DAM systems are becoming an indispensable tool, because know how to read and understand information from these fields, allow you to search through metadata fields and, most importantly, edit and enrich them. Artificial intelligence technologies can enrich metadata. DAM systems already use technologies for recognizing faces, text on images, license plates, diseases, car models and much more. Recognizing logos in an image is a particularly interesting feature in terms of brand consistency.

DAM systems allow you to create a single repository with the current brand identity, which can be integrated with other systems using the API. It can be any CMS, social networks, instant messengers and any other IT components.

DAMs are often not completely stand-alone systems and their use involves embedding content in third-party sites. External users may not be aware of the use of DAM, but see the resources already built into the site.

DAM can be either universal, prepared for a large amount of different types of content, or specialized.

Specialized systems can have extended functionality. For example, DAM for photographers can have the function of dynamically forming a ZIP archive from photos or the ability to crop photos from the web interface, change EXIF ​​data, apply a watermark, dynamically resize to the resolution requested by the user, etc.

DAMs with video upload support can have a means of transcoding video files into web-usable formats or a browser-based video editor.