Machine learning development company Boosty Labs
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Machine learning development

Machine learning development pertains to the process of instructing computers without the need for explicit programming or instructions, relying solely on patterns and inferences. Boosty Labs stands as the premier organization specializing in machine learning development across Europe. Backed by an exceptional team of fintech and cloud engineering experts, they possess extensive practical experience encompassing consulting, strategic planning, design, and large-scale engineering. Their comprehensive range of offerings includes outsourced machine learning development services, machine learning services, and machine learning consulting, ensuring unparalleled assistance in this domain.
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Machine Learning Use Cases

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Working with images and video

Image classification, segmentation, object detection, and counting in photos and videos. Applied in the following areas: defect detection in manufacturing; classification of medical images; recognition of product types and counting their quantity; people counting; analysis of geological images; safety compliance monitoring; pose estimation; content moderation.
 

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Working with audio recordings and text

Natural language recognition and synthesis, speech pattern and entity search, sentiment analysis. Applied in the following areas: voice assistants; chatbots; script compliance monitoring by operators; people counting; help and suggestion systems; document classification and processing; data matching; text analysis and compilation; relevant news or article selection.

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Building predictive and forecasting models, data analysis

Applied in the following areas: construction of financial models; prediction of profitability, demand, inventory levels, production capacity; simulation modeling; scoring model development; process mining.
 

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Text, image and video generation

Applied in the following areas: article writing; chatbots; generation of images and posts on social media; creation of advertising banners; dynamic completion of advertising banners to the required format. 
 

Benefits of Machine Learning for Business

Increased efficiency

The many ways in which machine learning can improve productivity can be very beneficial to businesses. This is the automation of repetitive tasks, thanks to which the workload of employees can be reduced, allowing them to concentrate on more valuable work and deeper knowledge; predictive maintenance, which can reduce repair costs and downtime; resource optimization to reduce waste and improve operational efficiency; simplified decision making to identify new opportunities, provide more accurate forecasts, and respond more quickly to changing market conditions.

Improved customer experience

There are various ways in which machine learning can improve the consumer experience, which can be quite beneficial for organizations. This is personalization, which allows companies to create closer connections with customers and increase their loyalty; customer service, where chatbots driven by machine learning can help businesses provide immediate service to customers by answering their queries and resolving problems in real time; product recommendations and sentiment analysis, where machine learning helps companies identify areas for development and improve how they handle customer feedback.

Better Decision Making

There are various ways in which machine learning can improve decision making, which can be very beneficial for businesses. For example, analyzing data using machine learning, predictive analytics, recognizing potential hazards and preventing problems before they occur, identifying inefficiencies in corporate operations and procedures and making suggestions for improvement.

Price drop

The many ways machine learning can help companies reduce costs can significantly increase their profits. For example, automation, which saves labor and increases productivity; predictive maintenance, which makes it possible to reduce repair costs and downtime; fraud detection and resource optimization.

Competitive advantage

In many ways, machine learning can provide companies with a competitive advantage. For example, it enables personalized experiences and more efficient customer service, smarter decision making, innovation and creation of new products and services, and streamlined business operations.

What Is Machine Learning?

The field of artificial intelligence is diverse. It includes many different areas. The most popular is machine learning, which is aimed at developing systems that can learn based on information loaded into them.

When talking about artificial intelligence, we usually mean modern information systems that can imitate the human mind. Therefore, the term “machine learning” can often be heard as a synonym for artificial intelligence. However, there is a slight difference between these concepts. Machine learning is just one area of AI development. Artificial intelligence itself is much more ambitious.

Machine learning has long been firmly established in human everyday life. Without this technology, it is impossible to imagine social networks, financial services or online stores. Special algorithms make interaction between humans and information systems as comfortable, safe and productive as possible. But machine learning appeared quite recently, and its real possibilities are truly limitless.

What are the different types of machine learning?

Machine learning is built on algorithms that fall into two broad categories: those that learn under human supervision and those that can do it on their own. The difference lies in the way of interaction with information and its subsequent processing.

Supervised Learning

This is the method that is usually used. The system has a “curator” who monitors it and demonstrates the finished results. These are what the algorithm should receive at the end of its work. This is how learning is built. This process is reminiscent of teaching a child, only instead of a primer and copybooks, special data sets with pre-known results are used.

Self Education

Here the system gets much more freedom. She learns to work with algorithms and recognize processes on her own. A person does not consciously interfere with this process. The data is not specifically marked, and there are no ready-made results at all.

If we continue the above comparison, it turns out that the child himself learns to understand the world around him. He compares colors and shapes with each other, develops associations and remembers them. The teacher simply does not participate in this process. As a result, the child must learn to analyze images, find commonality in them, group them according to a certain characteristic, etc.

Varieties of Approaches

To understand which approach to choose, you need to pay attention to the structure of the information, its volume and user scenarios. Artificial intelligence and machine learning have proven themselves in a variety of industries where they have to work with different scenarios. Among other things, we can highlight:

  • flexible pricing;
  • searching and identifying errors;
  • formation of recommendations;
  • working with images.

Who Works with Machine Learning

To develop systems that can learn, a specialist must have deep mathematical knowledge. First of all, we are talking about mathematical analysis, probability theory and statistics. These disciplines are closely related to everything that in one way or another relates to machine learning. If a developer has the necessary theoretical background, he can quickly master the tools used by other specialists to train their systems. It depends on the developer whether the algorithm will learn under supervision or independently. After the model is created, it is integrated into the project and configured. In the first stages, it can learn under human supervision, after which the developers allow it to develop independently.

Quite often, the line between developers and data analysts becomes blurred. The former are usually responsible for synthesizing the data obtained by the system, and the latter are developing solutions that will be used by end users. If these two disciplines work closely together, the value of the project increases markedly.

Machine Learning Models

Modeling customer lifetime value

This aspect is one of the highest priorities, both for companies specializing in online sales and for businesses developing in other industries. This format involves the use of machine learning to find and subsequently retain important and priority clients. Special evaluation models allow you to study huge amounts of data in detail and find consumers who bring the most profit or are ambassadors for a particular brand.

In addition, such a machine learning model makes it possible to predict the income that a particular customer will be able to bring in the near future. This helps the company focus on the category of consumers that generates the most revenue and benefits. For such customers, personalized offers are created that encourage interaction with the brand. In addition, using modeling, you can increase the effectiveness of advertising campaigns, and therefore find and attract new customers.

Customer churn modeling

Attracting new customers is much more difficult than retaining the loyalty of existing ones. Maintaining satisfaction requires significant financial investment. But even stable funding will not speed up this process. Through modeling, businesses can understand which customers are likely to leave and why. The model is based on algorithms that can evaluate a large number of different factors and, based on them, produce a specific result. Based on it, specialists develop retention strategies for different consumer groups.

By analyzing the reasons for churn, the company can adjust advertising campaigns, discount systems and other marketing activities. All this allows you to retain and attract valuable customers. It is important to understand that modern consumers are accustomed to a wide range of products and instant price comparison tools. In such conditions, it is necessary to use dynamic pricing. Otherwise, the company risks becoming uncompetitive or simply falling behind current market trends. Simply put, the price of a product should be determined depending on the demand for it.

This flexible approach is extremely demanding on the quality of the machine learning strategy used. In addition, the company must have a large database regarding the willingness of consumers to pay a certain price for a product or service in a given situation. Developing dynamic pricing models is a complex and time-consuming process, but some logistics companies and airlines have successfully implemented them.

Distribution of clients based on segmentation principle

The main task of marketing is to offer the consumer the right product at the right time. Until recently, marketers had to rely solely on their intuition to achieve this goal. Guided by it, specialists distributed customers into different segments.

Today, such actions are abandoned in favor of machine learning algorithms that automatically distribute buyers into groups. Instead of intuition, very real metrics are used, such as:

  • demographic characteristics;
  • behavioral characteristics;
  • customer preferences.

These characteristics are correlated with behavior algorithms, after which the system creates accurate and effective marketing campaigns. Thanks to them, sales increase, which once again proves their superiority over campaigns that have a general focus.

The more data and more complex the algorithms, the higher the degree of personalization. As a result, a business defines its ideal consumer segment as accurately as possible.

Image classification

The applications of machine learning are not limited to online sales or financial services. The technology is actively used in education, construction, healthcare and energy. Algorithms can be configured to classify various images and then assign them specific labels from a pre-prepared set. For example, this allows engineers to obtain 3D plans based on drawings in just two views.

Neural networks, which belong to the field of deep data learning, do an excellent job of classifying images. They learned to determine such characteristics as: degree of brightness and illumination, size, color depth, angle, noise and interference, scale and much more. Neural networks show good results even in the presence of minor factors. Algorithms can change the image so that it meets all the requirements.

Recommender systems

Today, everyone associates related sales and quality service with recommendation systems. For example, Netflix has its own system, from which it earns about one billion dollars annually. Many experts and analysts say that in this way the famous streaming service increases its profits by an average of 30% per year.

Machine learning algorithms are integrated into recommendation systems to analyze large volumes of data. The results obtained help predict consumer reaction to the content or product. Based on this mechanism, a system of offers is built that improves the level of service, increases the number of users or clients, and also helps reduce churn.

How You Can Harness the Power of Machine Learning

Today, artificial intelligence is being implemented in a variety of business scenarios. This happens due to a large number of competitive advantages. The main one is the accelerated process of making important decisions, as well as the ability to quickly recoup costs by automating a large number of business processes. This result was achieved by improving the quality of interaction.

According to many experts, most problems that businesses face arise from a lack of collaboration. Integration with machine learning facilitates the introduction of fundamentally new data models that better organize the workflow. In other words, machine learning is an effective collaboration tool that allows different departments to work more cohesively, which has a positive impact on the bottom line.

For example, legal department specialists regularly compare various indicators with each other. Sometimes this takes up most of the working day. Since this task does not require intellectual abilities, AI can handle it quite well. By introducing machine learning into the legal department, the computer takes over routine processes. As a result, employees have time to deal with more important tasks, thereby increasing their efficiency and effectiveness.

Capabilities of Modern Systems

In many ways, machine learning has become popular due to its forecasting accuracy. Before its introduction, businesses had to rely on historical data. Today this is not necessary. Algorithms work with sophisticated analysis and forecasting tools. Companies can now be proactive rather than relying on outdated information.

Artificial intelligence and machine learning have proven to be extremely useful in the maintenance of various equipment used by industrial and manufacturing companies. For example, in the oil industry, algorithms help experts identify drilling rigs that need urgent repairs.

This approach allows you to increase productivity, reduce equipment wear, extend production times and minimize possible accidents. Thus, the company increases the efficiency of its work and the degree of compliance with prescribed standards, and also protects itself from claims and emergencies.

The benefits of predictive maintenance apply to inventory management and labor management. Predictive maintenance can help you avoid downtime, reduce capital investment, be more accurate in component procurement, and reduce operating costs.

The Potential of Machine Learning

Artificial intelligence and machine learning have enabled companies to increase their revenue by extracting added value from the large amounts of data that the business has. However, to realize the existing potential, it is necessary to be attentive to working with business processes. They should be as effective as possible and not contain anything unnecessary.

For machine learning to work for the benefit of the company, it is recommended to create a single platform. With its help, you can deploy a serious model and thereby automate routine operations. If the selected software solution fully meets the requirements and objectives of the business, then the company can collect everything related to data science in one place. This is very convenient and practical from the point of view of further work. In addition, the company gets the opportunity to centrally manage a large amount of information.

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