Marketing for crypto projects (tokens, NFT, ICO)
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Marketing for crypto project

The crypto industry is a super-dynamically developing market, where sharp ups and huge project scaling multipliers are possible. But the number of players is great, and even the most promising project can be lost in the shadows. Therefore, marketing is the most important element of success of your crypto project. Without effective marketing, the target audience will not know about your project, and even the most advanced blockchain technologies may be ignored by real users. We will help your crypto project attract its audience and take a leading position in the crypto market.

Why we can build successful marketing for your project


Participation in the development of dozens of world-famous crypto projects

The Boosty Labs team took part in the creation and development of a dozen successful crypto projects. We have a lot of experience in the inner workings of successful projects and insider life hacks. This industry is familiar to us firsthand.


Availability of unique technologies and experience in working with “gray” niches

Cryptocurrency and related niches still remain outside the legal field in a number of countries, and all advertising activities related to this topic are limited. Our marketing specialists have extensive experience working with other niches that are also prohibited in some countries (gambling, betting, etc). Despite these restrictions, our team could get impressive results.  And we also have unique technologies (cloaking tools and others) to work with such restrictions.


Maximum immersion in the topic: we ourselves are investors and active members of the crypto community

Many members of our team are involved in the crypto and NFT worlds. Therefore, we perfectly feel the rhythm of the market and keep our finger on the pulse of the industry.


Crypto friendly

We accept your project's native crypto as a payment method for our services (if your project is in CMC 300 rating), which allows you to save more cash on your bank account to drive other business needs.

The main marketing activities trends for the development of a crypto project

Influence marketing

Work with opinion leaders, bloggers and influencers on various platforms: from large YouTube channels, to niche private chat communities and Discord groups.

Paid Advertisements

All traditional traffic channels where it is possible to target the desired target audience by interests, geography, behavior and other parameters (Google ADS, YouTube, Facebook, Instagram, Twitter, LinkedIn and many others).

SMM and community development

Active maintenance and  project community development in popular social networks (Discord, Twitter, Telegram, Facebook, etc)


Project reputation management. It is very important how and what people say about your project in the global networks.

PR in thematic communities

Active PR strategies and publications in various thematic channels and resources of the target audience.

Content marketing

Increasing educational activities, degree of  audience involvement and expanding entry points in accordance with audience needs.

Airdrops and bounty programs

Organization and implementation of mass airdrop campaigns and various marketing activities with payments in the form of your project tokens.


Including your project into authoritative ratings and listings.


Project content optimization and promotion in the TOP search results of Google and other search engines via the  key phrases related to your project.

Crypto marketing strategy development

There are many ways to create a marketing strategy. Crypto marketers can take a traditional marketing strategy as a model, adjusting it in accordance with the long-term goals of the project. A crypto marketing strategy should include the following steps:

1. Planning

At this stage, you need to:

  • Establish the purpose of the project.
  • Assess the issues and risks that may affect the strategy.
  • Ensure that the marketing campaign complies with all formalities, regulations and rules applicable to crypto marketing in the digital and traditional marketing spaces. The project must comply with the rules of the country in which it intends to operate.
  • Create a roadmap for the implementation of the strategy.

2. Goals setting

  • Determine the goals and objectives of the strategy and allocate roles among team members. The goals and objectives of a crypto marketing strategy are individual, since each project has a unique selling proposition, but among the universal goals are attracting investors, generating profits, and increasing brand awareness.
  • Select the target audience for the project.
  • Decide what the team of cryptomarketers intends to promote – the entire project or its individual element.

3. Budget calculation and time resource estimation

The size of the budget determines the scalability of the project's marketing reach. A startup with a small budget can use free digital marketing tools (MailChimp, Telegram, Wix).

4. Choice of marketing tools

Digital Marketing Tools:

  • websites;
  • Google Analytics;

Traditional marketing tools:

  • TV advertising;
  • billboards;
  • print advertising: sponsored articles, press releases, affiliate reviews, banner ads.

5. Content creation

Content creation, being an integral part of a crypto marketing strategy, should be carried out at every stage of its implementation. Content creation includes:

  • Creating a dedicated block or FAQ section (they help keep the reader).
  • Publishing educational content related to the project, thanks to which readers become its customers.
  • Creating content before setting up a project social media account can save time and keep your target audience engaged, due to regular posts.

6. Crypto marketing strategy implementation 

  • Keeping the project's digital presence interlinked: by adding buttons to the website to redirect readers to the pages on social networks or adding a link to the website in the bio.
  • Paid advertising should contain all relevant links and contact information, which will allow readers to have access to the entire project.

7. Monitoring

After the marketing strategy is implemented, it is necessary to monitor it with the help of analytical tools – this will help to identify the weaknesses and strengths of the strategy.

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