The hotel business is more and more likely than others to be involved in the digitalization process.
According to research, up to 75% of the hotel business can be automated (for comparison, in the media this figure can reach 51%). IT companies today are transforming from suppliers and contractors to partners.
Hotel automation is associated with the use of the following digital technologies to improve the quality of customer service:
1. Artificial intelligence
An example is the already implemented "smart" numbers (artificial intelligence, adjusts the lighting and temperature, and also turns on the client's favorite TV shows and treats them to drinks. Also in Japan, the use of robotic butlers is recognized as successful. Artificial intelligence recognizes several dozen languages. More in hotels, devices can be installed that track the location of customers' smartphones in order to explore the habits of customers and meet their needs at the time of their appearance by developing and submitting appropriate commands to service personnel.
2. The emergence of open programming interfaces (Application Programming Interface, API)
To ensure integration between the various technological systems used in hotels. The API provides an opportunity for one technological system of the hotel to automatically (that is, without the participation of hotel employees) interact with another technological system and gain access to its functionality.
3. Using augmented reality technology
To stimulate travel shopping (the effect of being in a hotel room, as well as demonstrating the environment and local services using a virtual reality headset). Also, virtual and augmented reality, including those with tactile sensations, can be implemented by digital concierges to provide recommendations to the client on various issues and types of recreation (for example, to provide the client with the opportunity to dive underwater with scuba diving using virtual and augmented reality technologies).
4. Using voice assistants
An example is the use (so far in test mode) of the voice assistant Alexa for Hospitality, which is currently being tested by the Marriott hotel chain. To implement the voice assistant, Echo smart speakers are used, which are located in each room. The voice assistant allows the client to receive all the necessary information about the hotel, order services from the room, find out information about various objects (for example, fitness centers, swimming pools near the hotel), as well as contact the concierge or reception. Also, the voice assistant can be configured to control smart technology: adjusting the air temperature, lighting, raising and lowering blinds, playing music and controlling TV.
5. Using courier drones
For the delivery of customer orders, autonomous suitcases, as well as robotic receptionists that will follow the customer and carry out his orders.
6. Using blockchain
To receive payment for services provided using "digital money". Also, blockchain identification of hotel customers can be performed
7. Using neural interfaces
For controlling various objects (for example, suitcases) with the power of thought, as well as for the participation of hotel customers in interactive games, the plot of which is controlled by the power of thought.
8. Use of biometrics and face recognition technologies
To identify and confirm the identity of the client.
